It was so fun having long time realtor and author of the book, “Retirement Isn’t Boring When You Live in an Active Adult Community,” Irene Hammond on the show! She shared some fantastic insight into her real estate specialty, the over 55 communities, and why it has been proven so profitable for her.
Finding a niche can be so beneficial within the real estate industry. It not only sets you apart, but makes you recognizable for buyers and referrals. When you have a specialty that you have truly dug your heels into, learned everything you can about it, and made it known that you are the expert it makes marketing to your desired cliental that much simpler. Irene found her niche within active adult communities during a time that they were only beginning to take form and no one had really dove into this specialty. 15 years later, she has accumulated so much knowledge and experience within her niche that she was able to write a book!
I think for most of us the common misperception of retirement communities is the idea that it would be boring, when in reality they are probably more active socially than we are! From travel, activities, and constant interaction with friends and neighbors within your same walk of life, these seniors find themselves busier than ever before! Ultimately, this purchase not only means a new home, but signifies a new lifestyle. This type of relocation comes at a time in your life when you are no longer moving with your family in mind…you are LIVING with yourself and your own interests in mind! That’s the dream!
In her book, Irene answers all the questions she typically receives from buyers and also gives all the basic information an agent would need in order to better serve their 55+ clients. It is the perfect resource! I highly recommend you give her book a read and this podcast a listen so you too can find out how to better serve your clients and possibly yourself one day!
Show Features
Here are some of the key takeaways from this episode.
Episode 43: Bill Crane | Making Clients More Than Facebook Friends
Episode 42: Marguerite Giguere | Is a Marguerite Convention Brewing?
Episode 41: Kevin Cooper | What are you getting done before 8am?
Episode 40: Samantha Tov | Warning, I'm Forever Changed.
Episode 39: Steve & Heather Ostrom | Don't Put Baby in the Corner...Or Can You?
Episode 38: Regina Brown | Facebook to Face Time
Episode 37: Sean Carpenter | Is Real Estate a NO Business...
Episode 36: Hoss Pratt | Are You "Getting Ready to...Get Ready?"
Episode 35: Matt Aitchison | How To Make A Successful Partnership WORK!
Episode 35: REAL ESTATE ROUND TABLE [Vince Scuncio, Marguerite Crespillo, Beef Wellington]
Episode 34: Evangeline Scott | Super Woman! Run Your Business Like A Business!
Episode 33: Brent Gove | How to Make $1,700 PER HOUR in Real Estate!
Episode 32: Noah Mandel | Bigger Result with Less Work!
Episode 31: Rachel Adams | A Super Star on the Rise!
Episode 30: Amanda Todd | Get Up, Dress Up and Show Up!
Episode 28: Jesse Garcia | Love Hate Relationship with Numbers
Episode 29: Bob Burg | You Just Have to Ask...
Episode 27: Nick Lynch | Get Free of Fear!
Episode 26: Josh Mathe | In the Footsteps of Greatness!
Episode 25: Toby Salgado | Toilet Bowl Cleaners to Top Producers
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