It was so fun having long time realtor and author of the book, “Retirement Isn’t Boring When You Live in an Active Adult Community,” Irene Hammond on the show! She shared some fantastic insight into her real estate specialty, the over 55 communities, and why it has been proven so profitable for her.
Finding a niche can be so beneficial within the real estate industry. It not only sets you apart, but makes you recognizable for buyers and referrals. When you have a specialty that you have truly dug your heels into, learned everything you can about it, and made it known that you are the expert it makes marketing to your desired cliental that much simpler. Irene found her niche within active adult communities during a time that they were only beginning to take form and no one had really dove into this specialty. 15 years later, she has accumulated so much knowledge and experience within her niche that she was able to write a book!
I think for most of us the common misperception of retirement communities is the idea that it would be boring, when in reality they are probably more active socially than we are! From travel, activities, and constant interaction with friends and neighbors within your same walk of life, these seniors find themselves busier than ever before! Ultimately, this purchase not only means a new home, but signifies a new lifestyle. This type of relocation comes at a time in your life when you are no longer moving with your family in mind…you are LIVING with yourself and your own interests in mind! That’s the dream!
In her book, Irene answers all the questions she typically receives from buyers and also gives all the basic information an agent would need in order to better serve their 55+ clients. It is the perfect resource! I highly recommend you give her book a read and this podcast a listen so you too can find out how to better serve your clients and possibly yourself one day!
Show Features
Here are some of the key takeaways from this episode.
Episode 24: Tamara Dorris | How Men & Women Sell Differently
Episode 23: Bubba Mills | Real Estate is About Relationships!
Episode 22: John Miller | The Question Behind the Question
Episode 21: Michael Maher | Are You a Pro-Giver?
Episode 20: John Pyron | Make it Your Best Year Ever!
Episode 19: Hal Elod | How to Have a Miracle Morning
Episode 18: Jeremy Katen | Create Focus in Your Life & Business!
Episode 17: Daniel Pendley | Great Agent's Do Well in Any Market
Episode 16: Bob Corcoran | All I Can Say is WOW!
Episode 15: Frank Bernardo | Crazy Social Media Secret that Even I Didn't Know...
Episode 14: Dayna Neuse & Stacy Moffat | Keys to Finding the Right Team Member
Episode 13: Matt Freeman | Definition of INSANITY...
Episode 12: Ed DeCosta | What Highlights Are On the DVD of Your Life?
Episode 11: Eric Lofholm | It's Time to Take Action!
Episode 10: Beth Kang | Transforming People's Lives
Episode 9: Zack Finley | Do You Have Pest's?
Episode 8: Ryan Lundquist | Understanding the Value of Real Estate
Episode 7: Valisa Schmidley | How to Stand Out
Episode 6: Tamara Dorris | The Mindset of a Successful Real Estate Agent
Episode 5: Ron Cedillo | Keys to Long Term Success in Real Estate
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