106: Make the Mechanism Message with Jim Padilla

Jim Padilla is the founder and CEO of Gain the Edge, a sales service firm that provides business owners with top-notch sales teams, live events, and hands-free sales processes and systems. We talk about the Rainmaker Sales System, the role of emotions in buying decisions, and how to improve your control over the sales process.

 

Timestamps 

[00:58] Jim’s entrepreneurial journey

[02:14] The difference between selling during and after a launch

[03:16] How to improve your control over the sales process 

[04:29] What is the Rainmaker Sales System?

[07:52] Why the Rainmaker system works in all industries 

[09:41] The role of emotions in buying decisions 

[11:03] How to make the mechanism the message in sales

[13:34] Why you need to sell according to how your clients buy

[17:17] Things that stunt your ability to scale

[21:52] How to scale your business

[23:42] Parting thoughts   

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Jim’s LinkedIn

Jim’s Website