Nicole Pike – Global Managing Director, Nielsen Esports
Sebastian Park – Vice President of Esports, Clutch Gaming
Doug Watson – Head of Esports Insights, Riot Games
Kasra Jafroodi – Senior Business Analyst, Strategy & Analytics, Activision Blizzard
Ed Chang – Director of Business Strategy, EA
Ryan Garfat (Moderator) – Senior Editor – Esports, ESPN
A multitude of esports leagues and tournaments are thriving globally across various blockbuster games. With the start of another exciting year for the esports industry, sponsorship, marketing, and activation agreements with the leading games continue to grow. Getting visibility into the performance and ROI of these partnerships isn’t always simple. Esports leagues and teams navigate performance metrics in unique ways in the online digital space – coming up with creative, but fair methods of measuring value and league health. In this panel, industry thought leaders will shine a light on how esports league work with sponsorship partners to generate insights, establish trust, and help brands find the best opportunities to engage with fans.
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Unlocking Potential: The Next Generation of Tracking Data (Presented by STATS)
Skin in the Game: Sports Gambling’s Emergence in the US
Managing the Big League Levers
Rebooting the Lakers/Celtics Rivalry
Career Kickoff
The People Advantage: Culture Analytics
No Lead Is Safe: Innovation in Sports
Breaking Away from the Pack: Sports Entrepreneurship
Baseball 2.0: Updating America’s Pastime
Wild West of Analytics: Other Industry Perspectives on Use & Misuse of Data
Who Says No? A 1-on-1 with Adam Silver and Bill Simmons
The Cutting Edge: Hockey Analytics (Presented by Sportlogiq)
Changing the Game: How Advanced Data is Enhancing Broadcasts (Presented by ESPN)
Creating a Sports Legacy
What Does the Fox Say? Analytics in Poker
Winning Outside the Game in the Business of Sports
An American Analyst in London
Ticketing Analytics: The Power of Open Distribution
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