Our mortgage companies, brokers and managers promise to be the one-stop solution for all our business needs, but when it comes to marketing, they will always fall short, no matter how much they try. What factors make them ill-equipped to help us really win at the marketing game? Should we be trusting them to take care of our databases? What should we do about our marketing instead? On this episode, you’ll learn why your company will never be able to help you get the breakthrough you want in your marketing efforts.
If you do ordinary things and you come from an ordinary premise, you’re going to get ordinary results. -Doren Aldana
Takeaways
At the start of the show, I talked about the delusional optimism many mortgage officers have when it comes to their companies. I shared why they will never get to the root cause of your struggle in marketing, and how compliance and a lack of specialized knowledge contributes to this issue. I also talked about the career suicide decision many LOs make.
We also discussed:
How Erica Dose Went From a 4-Year Rut of Stagnation to DOUBLING Her Purchase Business in Just 3 Months (Without Cold Calling)
How Having Less Realtor Partners Actually Makes You More Money
3 Hidden Obstacles to Success That Stop Most Mortgage Pros From Living Their Dream
7 Reasons Why It Pays to Proactively Pursue the Purchase Market (Even in a Refi Boom)
The Top 5 Ways Mortgage Pros Sabotage Their Success
How Jed Barker 5X'D His Income In 60 Days With Zero Cold Calling
What's The Shortest Path to the Cash?
Why Settling for "Good" Holds You Back From Achieving GREATNESS!
Why Mortgage Pros Fail & Fall Way Short Of Their Full Potential
Once You Master This Process, You’ll Get 3+ Deals Per Month For Every 100 Past Clients In Your Database
How to Overcome Fear of Rejection and Get Your Power Back
How to Stop Being the "Bottleneck" In Your Busin
Why Realtors Don’t Give You the Time of Day and How to Fix It
Busting the "I've Already Got a Mortgage Lender" Objection
The 3 Types of Fear that Stop Mortgage Pros from Achieving Their Dreams
Why Focusing Solely on Refi's to the Neglect of Purchase Business is Stupid (and How to Build Stability Through Diversification)
How to Attract New Top-Producing Realtors Partners While In Quarantine (Without Cold Calling or Even Meeting in Person)
How to EXPAND Your Market Share While Everyone Else is CONTRACTING
COVID-19 Client Celebrations
5 Steps for Building a Rock-Solid, Recession-Proof Business
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