"If you look after your customers you can almost eliminate unintended churn, win customers for life and drive net revenue retention", says Markus Rentsch, founder of Remark-able and a lonely voice of sanity, advocating relentlessly for the customer. Cost of customer acquisition has risen by 60-75% in the past few years. Investors are focusing on profitable companies. Profit from expansion is 1150% compared with new accounts generating 18% and upsells 170%. The economics of putting your customer at the heart of everything you do is multiples more profitable than the way 3 generations of leaders have led!
If you don't follow Markus's LinkedIn content, make sure you do. Every post I've read from him is intelligent, well crafted and real world practical. No fluff, no faff and no lies to peddle a book or a methodology. Just down to earth, human, compassionate content that is instantly relatable.
We discuss good #CustomerSuccess & #CustomerExperience and the positive impact in will have on top and bottom line, retention, customer churn, employee engagement ... I could go on, but instead just listen to what he has to say.
linkedin.com/in/markus-rentsch-customer-value-led-growth-for-saas
Websites:
Email: markus.rentsch@remark-able.at
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DM me to get a copy of Markus' excellent Customer Value Led Growth primer, or email marcus@laughs-last.com if you are the owner or CEO of a technology company with a goal of generating annual recurring revenue in excess of $20M.
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