WVU Marketing Communications Today
Business:Marketing
This session focuses on the intersection of diversity in communications and newsrooms around the country and how the shifting demographics of the United States play a big role in this. When diversity is not prioritized we miss out on effectively convening our desired messages. Effective communications can impact policy decisions, brand perception, product marketing, civic engagement and much more. We must harness the power of diversity to determine how and what we communicate.
WVU Marketing Communications Today is presented by the West Virginia University Reed College of Media, which offers renowned online master’s degree programs in Marketing Communications.
The Future of Work in Social Media
Building crisis readiness into the skillsets of students
Be the real deal: Audacious Authenticity in an age of contrived reality
Public Affairs tactics add government resources to your arsenal
How UX Design Can be the Link Between Old and New Technologies
Using Personas for Integrated Marketing Communications
How to Monetize Your Personal Brand – Hugo Pérez Podcast
You Can Be Fined By the FTC
How Direct Marketing is Redefining Itself as a Digital Force – Susan Jones
B2B Marketing in 2019
Concept Development, Strategy and Tactics in Integrated Marketing Communications (IMC)
Why Programmatic Media Use Takes Out Advertising Waste
Digital Technology and Ethical Uncertainties in Strategic Marketing
Want Content Marketing to Work? Know Your Customers.
Protecting the brand: The role of brand standards in IMC
Why Most SEO Initiatives Fail and How to Get Marketing and Web Dev Teams on the Same Page
Social Media for Social Change
The Heart. The Craft. The Journey.
Public relations, with journalists, supports the First Amendment
Marketing & Issue Advocacy: Leveraging Your Stakeholders on Policy Issues
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast