For years, student athletes have not been able to directly participate in the licensing of their name, image and likeness (NIL). But not for much longer. As a result of multiple lawsuits filed by student athletes over the past 15+ years, more permissive NCAA rules are under consideration and new legislation in several states is about to go into effect this summer, which would allow college athletes to start reaping financial benefits from exploiting their NIL rights. In this episode of Perfect Balance: An Advertising Law Podcast, host Po Yi is joined by Manatt’s Matt Reece, counsel and director in our digital and technology group, for a discussion about the immense opportunity, and also some newfound risks, for both brands and athletes.
Episode 9: Across the Pond and Beyond: Negotiating Global Master Agency Agreements
Episode 8: Advertising COVID-19-Related Products: The Myths, the Crackdown, the Hard Science
Episode 7: Building Blocks of Successful Agency-Client Relationships: Trust, Transparency, Flexibility and Process Clarity
Episode 6: Trends and Issues for Advertisers to Track in 2021
Episode 5: Key Takeaways for Companies Participating in the Political Process After a Historic Election Year
Episode 4: Previewing DOJ Activities Affecting Marketing Post-Election
Episode 3: CCPA Strategies for Advertisers
Episode 2: Navigating Regulators’ Crackdown on COVID Claims
Episode 1: Sponsorships, COVID-19 and Force Majeure
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