So much has been happening in the realm of marketing over the last few months. Our industry is constantly evolving and adjusting - it is often hard to keep up. Even here in the UK, we've certainly had some changes - a new king, two new prime ministers, and a crashing economy - it is amazing how much can change in such a short time, and how that can impact our marketing strategy.
Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.
Explore the full transcript and links: Are you affected? Latest Google updates and social media subscriptions (internationalbunch.com)
In conversation with Catherine Williams - Episode 6 - Inspiring the Next CMO podcast
In conversation with Nathan Farrugia - Episode 5 - Inspiring the Next CMO podcast
New Google Page Experience Update – is your website ready?
TikTok – tap into a growing community with our top tips for meaningful marketing
In conversation with Mary Sauer-Games - Episode 4 - Inspiring the Next CMO podcast
Why the plain text email version is so important
In conversation with Zoe Loveland - Episode 3 - Inspiring the Next CMO podcast
Is the marketing funnel really dead?
Balancing babies, COVID-19 and a career - returning to work after a pandemic maternity leave
In conversation with Hannah Baldwin - Episode 2 - Inspiring the Next CMO podcast
In conversation with Wayne Sime - Episode 1 - Inspiring the Next CMO podcast
33% open an email based on the subject line alone
A no-no in email marketing - just one simple tip to improve your email engagement
Sponsored places for UKSG and ALPSP conferences in 2021
Combat the negative physical effects of remote working
Raise your social media game with these top tips for Facebook, Twitter, Instagram and LinkedIn
Learn How To Develop An Effective Social Media Strategy
Looking back on 2020 in marketing - and forward to 2021
A new year, a new Chair role - ALPSP Membership and Marketing Committee
Why I have become Chair of CILIP Cymru Wales Committee
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