So much has been happening in the realm of marketing over the last few months. Our industry is constantly evolving and adjusting - it is often hard to keep up. Even here in the UK, we've certainly had some changes - a new king, two new prime ministers, and a crashing economy - it is amazing how much can change in such a short time, and how that can impact our marketing strategy.
Let us explore some of the major highlights from Google's latest algorithm updates and how social media giants are increasing their revenue.
Explore the full transcript and links: Are you affected? Latest Google updates and social media subscriptions (internationalbunch.com)
Is humaning just a failed buzzword - or does it actually have longevity?
Top 5 tips to remove barriers for authentic video, and kit recommendations
4 marketing basics to consider when successfully launching a new journal
What does Pay Per Click (PPC) mean?
Getting started on social media - 9 top tips
Incorporate Inclusion Into Your Communications Strategy
The secrets of media training - 12 top tips
WeChat - Scholarly Communications and Academic Marketing Hints and Tips Series
Boost your copywriting skills with these formulas
LinkedIn - Scholarly Communications and Academic Marketing Hints and Tips
Reddit - Scholarly Communications and Academic Marketing Hints and Tips Series
What is return on investment (ROI)?
Social Media trends 2020 – what to expect
Commissioned research summarizing marketing team structures in academic publishing
Facebook - Scholarly Communications and Academic Marketing Hints and Tips Series
Bring your own (BYOB) - putting the fun into virtual networking and conferences
What is TikTok?
China increases research output – new findings and a response to Coronavirus (COVID-19)
Twitter - Academic Marketing Hints and Tips
Academic Marketing Hints and Tips - Instagram
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