Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
There are big changes coming to the GSA (General Services Administration) Advantage marketplace, and manufacturers need to pay close attention. GSA enables $60 billion in sales annually to federal, state, and local governments – a massive opportunity for suppliers in dozens of categories. How can you use the updated platform to your benefit, and what pitfalls should you watch out for? Get the latest on these important developments as we talk to Josh Royko, GSA’s Director of Acquisition Oversight, and Lloyd Wood, Senior Enterprise Account Sales Manager at GfK Etilize.
Guests:
Resources: www.etilize.com
More on this episode:
Replay: Rewriting the influencer playbook
Booming shopping trends: What to watch
The future of work and a digital lifestyle
"Driving" consumer expectations in 2021
The world according to Biden and Trump supporters
A timeline of COVID and its impact on consumers and brands
The future of the smart home today
The future of sustainability: What brands & marketers need to know
Going back to school in the time of COVID-19
The changes and challenges of advertising
How does Gen Z feel about COVID-19 and the future?
The Rise of eSports and its Fans
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Activism, anxiety, and the new consumer marketplace
Bringing new precision to programmatic targeting
Life under Crisis: How consumers feel about COVID-19 and protests
Understand the forces shaping the future of shopping
Creating Success Through In-Market Testing
Rewriting the Influencer Playbook
The Art of Digital Ad Targeting
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