After a career in environmental science Erica Reiner decided to marry her two loves—environmental science and design—and became an eco-friendly designer. Erica’s passion is to help people transform their space, health, and the planet. She does full-service and eDesign for both residential and commercial clients. She also has her own podcast called “Green by Design.” Listen to this episode of Wingnut Social to hear about her journey to niche until it hurts.
What You’ll Hear On This Episode of Wingnut SocialErica notes that eco-friendly is an umbrella term that can include human health and a deep look at chemical exposures and toxicity. It can also include the impact you’re having on the earth itself. It’s why Erica incorporates eco-friendly design into her entire method. She weaves in eco-friendly things that make sense in every project. Her goal was to make sustainability and eco-friendly design as accessible as possible.
Each client Erica works with is kept informed of what she’s doing with a customized “green guide” for their project. While she is careful to spend money on what’s important to the client, they are all aware that she incorporates eco-friendly sourcing. She works with vendors who strive to create sustainable pieces.
So is Erica’s design style considered Vegan? Listen to hear why Erica believes she can’t fall into that category. HINT: it’s about sustainability...
Don’t be afraid to niche until it hurtsErica designs so many different types of aesthetics but it’s always classified within eco-friendly design. After Erica shifted to full-time design in 2018, she felt like she failed miserably. But when she stopped offering eco-friendly design as a separate service and incorporated it into her entire process, everything changed. The efforts she made with SEO started to pay off.
Darla never recommends that you do something you don’t love. If you’re passionate about different aesthetics, do it. Erica still has the thread of eco-friendly design woven in. Erica believes that if you’re afraid to niche, you’re embracing a scarcity mindset. If you niche into something you’re passionate about it will be enough to sustain you.
Erica also chose a niche because she desires to teach other home pros and designers about the importance of eco-friendly design. She launched a podcast that shares tips and tricks, how-tos, what to be aware of—anything green. It’s another piece of the marketing puzzle to become an authority in the eco-friendly industry. Erica emphasizes that environmental problems and human health problems are one and the same. There is so much improvement to come in the movement toward greener and cleaner.
Want to learn Erica’s client satisfaction process to not only end a project with happy clients but also get referrals? Head on over to Wingnut Premium!
Connect With Darla & Wingnut Social
Subscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com
Grow Your Interior Design Team The Smart Way - Episode 255
Metaverse Interior Design: The Future of the Design Industry with Tom Puukko - Episode 254
No Interior Design Degree? KD Reid Shares His Take - Episode 253
Attract Affluent Clients Doing What You LOVE with Melissa Galt - Episode 252
It’s Time to Tackle Renovation Projects with Renée Biery - Episode 251
Stacey Martin’s Formula for Rockstar Interior Design Presentations - Episode 250
Clean Design Home: Robin Wilson’s Incredible Story - Episode 249
Change Your Mindset—Raise Your Rates [Danielle Hayden] - Episode 248
Is a CoWorking Workspace Right For Your Design Firm? with Mara Hauser - Episode 247
How To Develop Your Working Knowledge As A Designer, with Andrea Hysmith - Episode 246
Carol Cox Shares Why Thought Leadership Still Matters - Episode 245
Abbi Perets: How to Write Email Marketing Campaigns that Get Read - Episode 244
Digital vs. Physical Product Libraries: Rex Rogosch Weighs In - Episode 243
REPLAY: Up-Level Your Social Media Marketing with Pinterest [Kate Ahl] - Episode 242
Kate Doster’s Attention-Grabbing Email Marketing Strategies - Episode 241
Business Coach Desi Creswell Shares How to Build Trust in Yourself - Episode 240
How Brett + Giselle Sugerman Found Phenomenal Success on Instagram - Episode 239
Pivot Your Business with a Strategic Business Coach [Like Michele Williams] - Episode 238
Kathleen Jennison’s 7-Step Cheat Sheet for New Interior Designers - Episode 237
How to Balance your Marriage + Business + Self [with LMFT Amber Hawley] - Episode 236
Create your
podcast in
minutes
It is Free
Dear Alice | Interior Design
99% Invisible
The John Clay Wolfe Show
Anne of Green Gables
The Count of Monte Cristo
Creative Pep Talk
How to Decorate