It’s no secret that I feel that employer branding is bullshit. Mostly because it is focused on perks and selling a “utopian” environment that is not what the company really is at all.
Messaging is focused on being the greatest place to work. But we all know that if you are a small to mid sized business, you are at best, a “hot mess”.
Clarity in who you REALLY are as an organization is the one thing that will propel your business forward and attract the strongest people to your company.
Our guest today: Eric Morley, Co-Founder & COO for Blue C Advertising
Eric has been helping companies across both B2B and B2C segments create brand strategies, campaign development, strategic design, content creation, and digital marketing strategies with a goal of outperforming the competition.
Eric and the Blue C team have been honored to work with some truly innovative and impactful brands that keep them constantly pushing and evolving their exclusive BrandPWR Platform.
Today we discuss:
According to Wikipedia: Employer brand describes an employer's reputation as a place to work, and their employee value proposition
Challenge today?
Why is this important to the company?
Rick’s Nuggets
How do we solve the problem?
A 360 degree process- brand clarity
-12 point process
Rick’s Nuggets
Pain
Impact
Key Takeaways -Value:
Links
LinkedIn: https://www.linkedin.com/in/ericmorleybluec/
Websites: https://bluecusa.com/
Facebook: https://www.facebook.com/BlueCAdvertising/
Instagram: https://www.instagram.com/blue_c_usa/
This show is proudly sponsored by Criteria Crop: https://www.criteriacorp.com/
Referrals Vs Applicants with Ladan Davia of Beeya
The Power of Storytelling in Recruiting Talent for Your Company with Michael Goldberg of Hiring Transformed
How to Really Evaluate & Hire Technical Talent with Aaron Cooley of Kunai
The Questions to Ask When Selecting a Recruiting Partner with Amy Arenz of Concero Search Partners LLC
Tales of Disastrous Interviews & Nightmare Hires with Leilani Quiray of bethechangeHR
Interviewing 101- Conducting an Effective Interview with Robert Davis of Communities for Cause
Recruiting Your Team Before You Raise Capital with Carey Ransom of OC4 Venture Studio & Accelerate OC
The Challenges & Benefits of Hiring Refugees with Chris Chancey of Amplio Recruiting
Stacking the Deck with A-Player Talent with Kevin Lawrence of Lawrence & Co.
Innovation & Growth Requires Your Inner Kindergartner with Summer Anderson of MiROR Partners
Evaluating Your Hiring Record Through Data & Polarization with David Patterson of The Kineta Group
Tapping into Veteran Talent Pools! with Brian Erickson of Vidoori
Short Cutting Your Hiring Process Because You Need To Make A Hire! with Kevin Castle of Technossus
Interview Scheduling & Calendar Management Optimization! with Olivia Melman of DigitalOcean
Internal Marketing is the First Step in Employment Branding & Marketing with Angelo Ponzi of The Ponzi Group
Cracking the Bootstrapped Startup Hiring Code with Meetul Shah of DemandMatrix Inc.
Marie Norman: Give Good People (Candidate) Experience with the 3 C's. Concede, Create, Consistency
Ryan Malone: Building a High Scale, High Performing Remote Company!
Martin Herrington: I'm Down With H1B... Yea, You Know Me!
MJ Shores: Artificial Intelligence, Employment Branding & Talent Acquisition … Oh My!
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Organic Marketing Simplified: Master podcast marketing, fuel podcast growth, and make money podcasting!
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
Habits and Hustle