Compared to other categories, beverage alcohol has been more insulated from inflationary pressures, so while value options will do well during periods of high inflation, consumers will still seek premium options. Scott Scanlon, executive vice president of IRI’s Beverage Alcohol Vertical, weighs in on headwinds and tailwinds for beverage alcohol and opportunities for growth, including better-for-you, RTD cocktails and the convergence of alcohol and non-alcohol.
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Product Innovation Through a New Product Pacesetter’s Lens
An IRI New Product Pacesetter Conversation with The Food Institute
COVID-19 Through the Consumer Lens
How Brands Can Win in Economic Upheaval
America is Cooking and Meat Sales are Up
Reimagining Service Retail Post-COVID-19
Dairy in a Stay-at-Home World
Abundantly Cautious About Measurement During a Pandemic
How Italians Are Spending Their Time During COVID-19 Lockdown
Advertising Lessons from Past Crises
CPG Retail Lessons from Italy
Fresh Perspectives: COVID-19 Impact on Fresh
COVID-19’s Impact on CPG and Retail
How to Advertise During a Pandemic
Understanding CPG and Retail Supply Chain in a COVID-19 World
COVID-19’s Impact on CPG Retail (March 24, 2020)
As the Advertising World Turns – Your Audience is More Important Than Ever
Convenience Store Trends and Truths Shaping CPG
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