Compared to other categories, beverage alcohol has been more insulated from inflationary pressures, so while value options will do well during periods of high inflation, consumers will still seek premium options. Scott Scanlon, executive vice president of IRI’s Beverage Alcohol Vertical, weighs in on headwinds and tailwinds for beverage alcohol and opportunities for growth, including better-for-you, RTD cocktails and the convergence of alcohol and non-alcohol.
Fresh Perspectives: From Silos to Solutions – How Grocery Retail Can Catch Up With Today’s Consumers
Important update on the 2020 IRI Growth Summit in the U.S.
Maximizing Ad Spend with Multi-Touch Attribution
The Business Case for Cannabis
Healthy Trends from the Dairy Case
Evolution of and Opportunities for Cannabis in the CPG Marketplace
Leveraging Deli to Grow Total Store Sales
The Role of E-Commerce in Impulse Snacking
Tap Into High-Potential Fresh Shoppers
The Seven Deadly Sins of New Product Innovation
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