Let’s talk how to focus! Nir Eyal’s is an incredible thinker- describing himself as a ‘behavioural design expert’- which is the point of intersection between psychology, technology, and business. Then add some behavioural economics, and a twist of neuroscience.
Our conversation in this episode ranges from how to be ‘indistractable’- the title of Nir’s book (and a word he invented), but also what tools and techniques can bring us to a pont of focus. And what about neurochemistry- is it real, or do we use it as an excuse? How can we correctly allocate time to things ….. and can we be bored!?
Nir has a Stanford MBA and is a best-selling author, who later went back to teach a course on product design at the Stanford University School of Engineering.
Nir’s books are Hooked: How to Build Habit-Forming Products and Indistractable: How to Control Your Attention and Choose Your Life.
Your toolkit to being Indistractable is after the timeline….
5:00 Nir’s background and explanation of his expertise.
8:40 Old philosophy on distractions- everything old is new again!
10:00 The four pillars of becoming indistractable
17:25 Does neurochemistry and the reward pathway drive our distract-ability?
19:50 The place of Locus of Control when considering distraction. Ben talks self awareness…. Curiosity instead of contempt
22:50 How do we get motivated?
29:50 Work, you and relationships- how they nest.
35:50 Psychological transitions and deliberate breaks.
39:45 How do we surf the urge?
48:10 How do customers get hooked on products?
51:20 What is Nir’s power song!?
External Links
https://www.nirandfar.com/about-nir-eyal/
-Link to the book:: http://geni.us/Indistractable
-Indistractable bonus content is here: http://nirandfar.com/indistractable
-Indistractable summary article: https://www.nirandfar.com/skill-of-the-future/
-Distraction guide here: https://www.nirandfar.com/distractions/
-Habits vs routines article here: https://www.nirandfar.com/habits/
-Why schedules are better than to-do lists: https://www.nirandfar.com/todo-vs-schedule-builder/
-Time boxing article: https://www.nirandfar.com/timeboxing
-Values article: https://www.nirandfar.com/common-values/
-Habit tracker - https://www.nirandfar.com/habit-tracker/
-Also, the schedule maker tool Nir mentioned is here: https://nirandfar.com/schedule-maker/
Contact Us
www.unforgiving60.com
Email us at debrief@unforgiving60.com
Instagram, Twitter: @Unforgiving60
THE RESILIENCE RETREAT INFORMATION
Be guests of the authors of The Resilience Shield between 27-30 October 2022 on Fitzroy Island off Cairns, North Queensland, Australia
Info and bookings here: https://resilienceshield.com/retreat/
Music
The Externals – available on Spotify
Ben Frichot - available on Spotify
S1E26- General Jim Molan, AO, DSC - No Backward Step
@RV10 – On Susan Saleeba and Chris Collard, Servant Leadership, Psychopaths and Ben’s Leather Vest
S1E25- Chris Collard- No Barriers! From Jail to World Champion in 5 Years.
S1E24- Susan Saleeba- All Give, No Take: Inspiring Hope for Kenyan Children
@RV9- On Phil HSC & Sans Tattoo, Alaskan Real Estate Deals, Junior Leadership and Life without Consequences
S1E23- Marc Wohling- Movement is a Story
S1E22- Conversations with Mandela ... and Subsequent Corporate Combat - Sans Tattoo
S1E21- The Entrepreneur's Entrepreneur: From Little Things... with Phil HSC
@RV8- On Jess Dane, Greg Wallace, Andrew Leigh's Interview of Ben, Art and Playing Music on Operations
Special Episode- On SAS Leadership, Elite Fitness and Why Specialisation is for Insects- Ben Pronk, DSC Interviewed by Andrew Leigh, MP (via The Good Life Podcast)
S1E20- More Than Just a Surfboard! Greg Wallace- Building Surfboards but Rebuilding People
S1E19- Motorsports IS for Girls! Jessica Dane- Red Bull Holden Racing Team & Triple Eight Race Engineering
@RV7- On Matt Hall, the 2nd Battlefield, Supposedly Irrelevant Factors and Recent Travel
S1E18- (Extremely!) Top Gun- Matt Hall- Australia's (Only) Elite Red Bull Air Race Pilot
S1E17- The 2nd Battlefield! Applying the Principles of War to the Battlefield of Business
@RV6- On Two Andrews and SAS Band The Externals. Questions from Listeners
S1E16- Who Sings Wins! The Stories and Music of the SAS Rock Band- The Externals
S1E15b- A Tale of Two Andrews – Two Federal Politicians / But No Politics! Andrew Hastie (MP) and Andrew Leigh (MP)
S1E15a- A Tale of Two Andrews – Two Federal Politicians / But No Politics! Andrew Hastie (MP) and Andrew Leigh (MP)
Special Episode- SAS Leadership with Ben Pronk and Tim Curtis (via Life on the Line Podcast)
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