5 Key Principles of Modern Airline Digital Products [LATAM Case Study]

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Business:Marketing

5 Key Principles of Modern Airline Digital Products [LATAM Case Study]

2020-08-25

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Vanesa Tejada, Head of Product at LATAM Airlines shares her story and view on key principles of building modern, agile digital products. The key to building modern airline digital products is to combine experimentation with an agile,...

Vanesa Tejada, Head of Product at LATAM Airlines shares her story and view on key principles of building modern, agile digital products.

The key to building modern airline digital products is to combine experimentation with an agile, data-driven, customer-centric approach.

Vanesa shared great examples of how they do that in practice in a large LATAM organization that has more than 23 sites and 40 digital product teams.

One more thing! Don't forget to check the website article after you finish the podcast!

The article has a list of 5 key principles and links to all resources mentioned in our talk with Vanesa. Here is the link to the article:

https://bit.ly/2FYe2kB

Link to the Airline Digital Academy:

www.diggintravel.com/academy?utm_source=podcast&utm_medium=show_notes

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