Ask ten salespeople what Sales Enablement means to them, and you will likely get ten different answers.
Therefore, I thought who better to have as my guest today than the brilliant Imogen McCourt, Head of B2B Sales Transformation and Enablement at The Economist Group and one of the founding members and President of the UK Sales Enablement Society Chapter.
Imogen has not followed the "traditional" SaaS path of Sales Enablement if such a thing exists.
Imogen started her path to Enablement in 2010 as a Senior Director at Forrester, where they wrote research papers. She then moved into the execution of their research.
The rest, as you will hear, is history.
We start by trying to define what we both believe Sales Enablement means today and go from there.
We end up, unsurprisingly, talking about technology, generative AI, and what role we believe this will play.
Imogen gives us brilliant advice on how and where to get started.
Whether you are just starting or are a seasoned Sales Enablement pro, Imogen brings some refreshing perspectives.
You can follow Imogen here https://www.linkedin.com/in/imogen-mccourt-svpleader/
and join The Sales Enablement Society here https://www.linkedin.com/company/sesociety/mycompany/
The AI Sales Revolution has begun.
Employee Advocacy on Social Media
Is Cold Calling Dead?
What is Guided Selling?
TikTok for business
Can you create a sales led culture in Professional Services?
Find your voice and fill the damn silence
Your mental health matters
What is real today?
What do your customers really value?
How to master the LinkedIn Algorithm
How to make your content fly
Scale Ups, Venture Capital and raising money.
What is Personal Account Based Marketing?
Getting your ticket to a conversation with email outreach
Social Selling is Dead
TikTok What?
How to use website data
The secret sauce to video
Transforming your CRM Strategy
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast