Ask ten salespeople what Sales Enablement means to them, and you will likely get ten different answers.
Therefore, I thought who better to have as my guest today than the brilliant Imogen McCourt, Head of B2B Sales Transformation and Enablement at The Economist Group and one of the founding members and President of the UK Sales Enablement Society Chapter.
Imogen has not followed the "traditional" SaaS path of Sales Enablement if such a thing exists.
Imogen started her path to Enablement in 2010 as a Senior Director at Forrester, where they wrote research papers. She then moved into the execution of their research.
The rest, as you will hear, is history.
We start by trying to define what we both believe Sales Enablement means today and go from there.
We end up, unsurprisingly, talking about technology, generative AI, and what role we believe this will play.
Imogen gives us brilliant advice on how and where to get started.
Whether you are just starting or are a seasoned Sales Enablement pro, Imogen brings some refreshing perspectives.
You can follow Imogen here https://www.linkedin.com/in/imogen-mccourt-svpleader/
and join The Sales Enablement Society here https://www.linkedin.com/company/sesociety/mycompany/
Battle lines have been drawn. AI vs Sales.
Why LinkedIn should be seen as a sales tool for Professional Services
Will you be in the 1% on LinkedIn for 2019?
Digital Transformation, is not about Digital
Why social needs to be part of your go to market strategy
Why you should not be focussing on AI in Sales & Marketing
Don't be invisible - doubling your pipeline with Social
I discuss the 5 myths of Social Selling
why CRM needs to be social
SDRs is the end nigh?
it's time to stop hiding & be yourself
Has a sales person's role actually changed that much?
Is your Corporate culture social?
What I learn't leading a Social Selling programme
Why Sales Navigator is the best lead generation tool
Sell through your network, not to it
if you are not talking on social, then no one is listening
How to build your Personal Brand online
Is it time to ditch traditional sales metrics?
What is the value of your network?
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketing Secrets Show
Right About Now with Ryan Alford
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast