Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boomers? Gen Z’ers who love to shop in stores? Millennials who enjoy gardening or yard work? The examples of consumers breaking generational molds are numerous, and each one represents an opportunity for agile and savvy marketers.
The episode also takes a look at the newest generation that marketers need to be aware of, Gen Alpha. Who are they and how can marketers adapt to this new generation?
UK Consumer Confidence Uncut April 2024
Consumer Outlook 2024: Technology & Gen Alpha
UK Consumer Confidence Uncut March 2024
Consumer Outlook 2024: The Fundamentals & Sustainability
The rise of the UK’s second-hand mobile phone market
UK Consumer Confidence Uncut February 2024
Future of Mobility 2024
Living with Technology
UK Consumer Confidence Uncut January 2024
CMO Outlook Series: Sustainability
Green Gauge: Exploring Consumer Mindsets, EV Trends, and the Circular Economy
How digital advertising helps build brand equity with Meta
UK: Black Friday 2023 results and outlook
UK: Why buy in a cost-of-living crisis?
Why aren’t we all driving EVs?
Spotlight on UK Smart Home
The Rise and Rise of Sustainability in the UK
Connecting with the new experiential consumer
Behind the Scenes: NextGen Hackathon 2023
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
AI Explored