Thinking Ahead: Your Leading-Edge Insights Podcast
Business:Marketing
Just when you think you know today’s generations, they throw you a curve. Digitally savvy Baby Boomers? Gen Z’ers who love to shop in stores? Millennials who enjoy gardening or yard work? The examples of consumers breaking generational molds are numerous, and each one represents an opportunity for agile and savvy marketers.
The episode also takes a look at the newest generation that marketers need to be aware of, Gen Alpha. Who are they and how can marketers adapt to this new generation?
Replay: Rewriting the influencer playbook
Booming shopping trends: What to watch
The future of work and a digital lifestyle
"Driving" consumer expectations in 2021
The world according to Biden and Trump supporters
A timeline of COVID and its impact on consumers and brands
The future of the smart home today
The future of sustainability: What brands & marketers need to know
Going back to school in the time of COVID-19
The changes and challenges of advertising
How does Gen Z feel about COVID-19 and the future?
The Rise of eSports and its Fans
Finding purpose in crisis: Brands, COVID-19, and social responsibility
Activism, anxiety, and the new consumer marketplace
Bringing new precision to programmatic targeting
Life under Crisis: How consumers feel about COVID-19 and protests
Understand the forces shaping the future of shopping
Creating Success Through In-Market Testing
Rewriting the Influencer Playbook
The Art of Digital Ad Targeting
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The emPOWERed Half Hour
Right About Now with Ryan Alford
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The Agile Brand™ with Greg Kihlstrom
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