How to Design an Employer Value Proposition from Scratch

What happens when an organisation writes words like “growth”, “flexibility”, and “purpose” into an EVP before fully understanding what those ideas actually require in practice?

In this episode, we unpack the reality behind building an Employer Value Proposition from scratch. Not the polished version that lives on careers pages, but the operational, cultural, and leadership work that has to exist underneath it for people to genuinely experience it at work.

This conversation will be especially relevant for People teams, founders, and leaders trying to create an EVP that reflects the real experience of the business rather than an aspirational marketing statement.

We explore:

• Where EVP work actually starts
• Common pitfalls organisations fall into when drafting values and promises
• Why reverse-engineering culture after the fact becomes difficult
• How to embed an EVP into everyday systems, behaviours, and management practices
• The parts of the process that should continue evolving over time

This is a practical conversation about alignment, trust, and the difference between writing culture and operationalising it.