Like many categories, fresh food sales increased during the pandemic, especially across e-commerce. As consumers regain mobility, they'll continue to look for a variety of healthful and convenient fresh choices, creating valuable opportunities for retail channels across CPG to adopt fresh programs that best reflect their mission and provide a point of differentiation.
Sally Lyons Wyatt, IRI's EVP and Practice Leader, Client Insights, and Jonna Parker, principal of IRI's Fresh Center of Excellence, talk fresh strategies for an omnichannel world.
COVID-19’s Impact on CPG Retail Transformation
Charting a Healthy Course in Center Store
Product Innovation Through a New Product Pacesetter’s Lens
An IRI New Product Pacesetter Conversation with The Food Institute
COVID-19 Through the Consumer Lens
How Brands Can Win in Economic Upheaval
America is Cooking and Meat Sales are Up
Reimagining Service Retail Post-COVID-19
Dairy in a Stay-at-Home World
Abundantly Cautious About Measurement During a Pandemic
How Italians Are Spending Their Time During COVID-19 Lockdown
Advertising Lessons from Past Crises
CPG Retail Lessons from Italy
Fresh Perspectives: COVID-19 Impact on Fresh
COVID-19’s Impact on CPG and Retail
How to Advertise During a Pandemic
Understanding CPG and Retail Supply Chain in a COVID-19 World
COVID-19’s Impact on CPG Retail (March 24, 2020)
As the Advertising World Turns – Your Audience is More Important Than Ever
Convenience Store Trends and Truths Shaping CPG
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