During a 20-year career in China with ad agency JWT, Tom Doctoroff emerged as one of the leading authorities on the country's marketing landscape. In conversation with Arun Sudhaman, Doctoroff discusses why Chinese brands still struggle overseas, focusing on the specific case of Huawei. He also explores how China's young consumers are both changing and staying the same. Three years after leaving the holding group world, meanwhile, Doctoroff also examines the pressure on big agencies.
Growth Out Of Global: Summit Trends To Watch For in 2023
AI & Avoiding Data Overload
Making B2B Creative Edgy
Andy Pharoah on Mars and sustainability
How Mentoring Empowers Women In PR
The benefits of being a B-Corp
PR & The Facebook Whistleblower
Making Impact: Strategy, Shared Values, And Purpose (Part 2)
John Brown on COP27 and climate crisis communications
Making Impact: Pairing Strategy And Shared Values For Purpose That Matters, Part 1
As Venture Capital And Fintech Slow, Could This Be Greentech’s Moment?
Is there a Right Decision in the Return to Office Debate?
Preparing Communicators and Leaders for Uncharted Days Ahead
How communications can help fragmented health systems
Politics & Business: Electing When to Take A Stand
APACD Podcast: Stephen Forshaw from Airbus
A Continued Conversation on a Company’s Purpose — in Light of a Potential Economic Downturn
Future PR trends — authorship, altruism & more
Engaging Your Stakeholders on Today’s Social Issues
Cannes Series: Ogilvy on the creative earned media mindset
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money