Today a multi-faceted podcast with various topics. My guest is Tom Burton, currently a co-founder at LeadSmart Technologies. LeadSmart has developed a 2nd generation CRM and customer intelligence platfrom for whole distribution companies. He also recently released a new book called The Revenue Zone: The Ultimate Playbook for the Next Generation of B2B Sales, Marketing and Predictable Revenue Growth,
I discuss Tom's company and the goals of his CRM as well as highlights from hs new book which is a great read for sales and marketing leadership to really understand the buyer's journey.
Tom is also the co-host of a new podcast called Social Selling for Newbies; found on LinkedIn. We discuss that too!
And I am Paul Mosenson, a Fractional CMO focusing on lead generation and marketing strategy at NuSpark Consulting.
March 2020: Maybe the time is right to assess your value proposition and message to buyers.
Don't Neglect Your Database; A Database Marketing Overview
Buyer Persona Research. How Every Marketing Campaign Needs to Begin.
Content Marketing Strategies for B2B Firms. Building Trust Generates Leads.
Lead Captured. Now What? Lead Qualification 101.
Customer Data Platforms (CDP). What, Why, How. An Overview of the Benefits.
LinkedIn Content Strategy for both Sales and Marketing teams
An Intro to the Benefits of Conversion Rate Optimization on Your Website
SEO (Search Engine Optimization); A Strategic & Tactical Overview for Business Executives
Fix the Convince. What is it for Marketers? An Overview of the Convince Process
Website Design Tips for Better Lead Generation
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