In episode 115 of the Sound In Marketing podcast, I talk about the differences between a jingle and a sonic logo.
What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.
This episode was a reboot of an article I wrote back in 2019.
Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 106-The Aflac Duck (Part Two)
Episode 105- The Aflac Duck (Part One)
Episode 104- Chevy Silverado’s Walter the Cat (Part Two)
Episode 103- Chevy Silverado Walter the Cat (Part One)
Episode 102- The Sound of Corporate Sponsorship (Part Two)
Episode 101- The Sound of Corporate Sponsorship (Part One)
Episode 100- What I Have Learned So Far
Episode 99- What Is Audio Content in Conversational AI (Part Two)
Episode 98- What is Audio Content in Conversational AI (Part One)
Episode 97- What Is A Dynamic Ad (Part Two)
Episode 96- What Is A Dynamic Ad (Part One)
Episode 95- What is Sensory Perception (Part Two)
Episode 94- What is Sensory Perception (Part One)
Episode 93- What Is Synthetic Voice (Part Two)
Episode 92- What Is Synthetic Voice (Part One)
Episode 91- What Is Sonic Branding (Part Two)
Episode 90- What Is Sonic Branding (Part One)
Episode 89- What Is Sensory Marketing (Part Two)
Episode 88- What Is Sensory Marketing (Part One)
Episode 87- What Is Voice Gaming (Part Two)
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