In episode 115 of the Sound In Marketing podcast, I talk about the differences between a jingle and a sonic logo.
What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.
This episode was a reboot of an article I wrote back in 2019.
Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
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Episode 85- What Is Connected Voice Mobility (Part Two)
Episode 84- What is Connected Voice Mobility (Part One)
Episode 83- What Is Branded Podcasting (Part Two)
Episode 82- What Is Branded Podcasting (Part One)
Episode 81- What Is Measuring the Value of Sound (Part Two)
Episode 80- What Is Measuring the Value of Sound (Part One)
Episode 79- What Is Voice Design (Part Two)
Episode 78- What Is Voice Design (Part One)
Episode 77- What Is Social Audio (Part Two)
Episode 76- What Is Social Audio (Part One)
Episode 75- Season Three Recap
Episode 74- Sensory Marketing and Sonic Diversity (Part Two)
Episode 73- Sensory Marketing and Sonic Diversity (Part One)
Episode 72- Open Voice Network (Part Two)
Episode 71- Open Voice Network (Part One)
Episode 70- Creating Sonic Branding with Audiobrain (Part Two)
Episode 69-Creating Sonic Branding with Audiobrain (Part One)
Episode 68- Your Brain on Podcasts (Part Two)
Episode 67- Your Brain On Podcasts (Part One)
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