In episode 115 of the Sound In Marketing podcast, I talk about the differences between a jingle and a sonic logo.
What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.
This episode was a reboot of an article I wrote back in 2019.
Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples, and to Lucas/McFaul agency, Michael Levine, Trio, Made Music, and Massive Music for actually creating these iconic songs and sounds. Throughout this episode, I’ve also sprinkled some of my own examples in there. If you can spot them let me know.
For those interested in sonic strategy and sound design, I would love to chat with you further. Send me a message at Dreamr Productions or you can come find me on Linkedin, Twitter, and Facebook.
For more on sound in marketing, check out Soundinmarketing.com where I house courses, resources, and all sorts of sound-relevant information. Contact me directly and I’ll hook you up with a discount code.
You can find the Sound In Marketing Podcast on all the major podcast channels like iTunes, Spotify, iHeart Radio, and Pandora so don’t forget to share it with your friends, follow, and rate it.
This episode was produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.
Let’s make this world of sound more intriguing, more unique, and more and more on brand.
Episode 29- Audio Alchemy with Steve Keller of Pandora (Part One)
Episode 28- Sound; An Interruption to Visual Addiction With MindShare [Part Two]
Episode 27- Sound; An Interruption to Visual Addiction With MindShare [Part One]
Episode 26- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part Two]
Episode 25- Pragmatic Sound Marketing with Scot and Susan Westwater of Pragmatic Digital [Part One]
Episode 24-The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part Two]
Episode 23- The Easy In With Alexa Skills For Your Brand With Bob Stolzberg of Voice XP [Part One]
Episode 22- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part Two]
Episode 21- Sound In Hospitality With Andreas Cooper of Smart Voice Systems [Part One]
Episode 20 - Sonic Signatures With Jon Brennan and Sean Beeson [Part Two]
Episode 19- Sonic Signatures With Jon Brennan and Sean Beeson [Part One]
Episode 18- Sound Saves The Day
Episode 17- Alexa, Send Me A Sample
Episode 16- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part Two]
Episode 15- Measuring the Value of Sound With Scott Simonelli of Veritonic [Part One]
Episode 14- Podcast Your Brand with Matty Staudt [Part Two]
Episode 13- Podcast Your Brand With Matty Staudt [Part One]
Episode 12- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part Two]
Episode 11- Ethics of New Voice Technology With Patrick Givens of VaynerSmart [Part One]
Episode 10- What Does Sound Look Like
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