83. How to know where you’re going - with David Greer

In this episode, I sit down with David J. Greer—entrepreneur, sailor, business coach, and a man who lives life with conscious intention. We talk about everything from scaling businesses to navigating personal challenges, like overcoming alcoholism. Here are the highlights:

• 40+ Years of Entrepreneurial Experience
  From building a software company into a global success to facilitating strategic planning for senior leadership teams, David shares lessons from decades in business.
• Overcoming Personal Challenges
  David opens up about his battle with alcoholism and how hitting rock bottom led to transformational personal growth. "The greatest achievement of my life is getting sober, and it’s something I have to achieve again every day."
• Conscious Intention in Life and Business
  According to David, one of the most critical lessons he teaches his clients is to live with conscious intention—be deliberate in both personal and professional decisions.
• Why Strategic Planning Matters
  David explains the power of strategic planning, drawing from Verne Harnish’s Scaling Up framework, and offers actionable advice on setting and achieving 3-to-5-year goals.
• Sailing the Mediterranean for 2 Years
  David talks about his incredible two-year journey sailing across the Mediterranean with his wife and kids—a bold life choice that forged unforgettable family bonds.
• Legacy and Leadership
  "Leadership is about leading people to a place they wouldn’t get on their own." David emphasizes the importance of servant leadership—helping others succeed as the key to personal and organizational success.

Key Quotes:

• "Leadership is not about me. It’s about making others successful."
• "Know where you’re going—if you don’t, how can you measure progress?"

David's story is one of perseverance, risk-taking, and conscious decision-making. Whether you’re scaling your business or facing personal obstacles, this episode will challenge you to live—and lead—with purpose.

Ready to gain clarity and strategic direction for your business? David offers a free, one-hour coaching session where you'll walk away with three actionable ideas to accelerate your career or company in the next 90 days. Reach out at coachdjgreer.com.