How a Luxury San Diego Real Estate Agent Generated $433K in Gross Commissions from SEO Last Year

Welcome to Market Movers: Building Brands and Links with Linkify!
Your go-to podcast for transforming your business into an unforgettable brand where branding meets SEO and link-building. I’m Chris Panteli, Co-Founder and CEO of Linkifi, and I’m joined by my co-host and Co-Founder, Nick Biggs.

In this episode we welcome Joy Aumann, the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. We talk about the power of SEO in Real Estate, and what content you should create to generate organic leads.

Joy explains how she has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding will help up and coming realtors, as well as those who have been in the game longer. 

 

Key Talking Points:

• Joy Aumann’s Journey in Real Estate and SEO: From building a first-time homebuyer website to dominating the luxury real estate market.
• The Power of SEO in Real Estate: Transitioning from buying leads to generating high-value organic leads.
• Content Strategy for Real Estate SEO: Using lifestyle content and supporting blogs to enhance primary sales pages.
• Targeting Underutilized Keywords: How niche keywords like single-story homes, and gated communities can bring in high-converting traffic.
• The Importance of Website Architecture: Building content silos and site structures that support SEO success.
• Overcoming Negative SEO Attacks: Lessons learned from dealing with bad backlinks and rebuilding site authority.
• The Role of Digital PR in Real Estate: Differentiating traditional PR from SEO-driven PR and maximizing backlink value.
• The Future of AI in Real Estate: Using AI as a personal assistant for content creation, email tone adjustments, and administrative tasks.
  

Quotes from Joy Aumann:

• “You need to brand yourself within a niche. Just being a general agent doesn’t work.”
• “I went from zero to luxury real estate by building the right content and creating an aspirational brand.”
• “SEO is a long-term play, but once it works, it works consistently.”
• “AI is my personal assistant now. It saves time and helps with everything from content creation to email tone adjustment.”
  
  

Actionable Insights for Listeners:

• Start with the Right Website Platform: Choose a platform with integrated IDX feeds for better SEO performance.
• Focus on Content Silos: Build supporting content around your main pages to strengthen rankings.
• Use Niche Keywords: Target underutilized lifestyle searches for faster rankings and higher conversion rates.
• Integrate Digital PR for Backlink Building: Focus on getting high-quality backlinks from relevant real estate publications.
• Leverage AI, but Don’t Rely on It Completely: Use AI for assistance, but always review and humanize the output.
  
  

About Joy Aumann: 

 

Joy Aumann is the co-founder of Luxury SoCal Realty and one of San Diego’s most influential luxury real estate agents. Recognized by the Wall Street Journal as a digital marketing pioneer, Joy has mastered the art of attracting high-net-worth clients through strategic SEO and innovative content marketing. Her expertise in digital marketing and personal branding has helped her break sales records and build a thriving real estate business. 

📸 Connect with Joy on Instagram & LinkedIn

🌐 Visit Luxury SoCal Realty: luxurysocalrealty.com 

 

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