Where There’s a Will There’s a Way
Business
Gregg L. Witt is a partner and Chief Strategy Officer at Engage Youth Co., where he leads the strategy and consumer engagement programs for brands targeting youth audiences. Gregg has been immersed in the business of youth culture since the age of 16 when he started his first company, Goodtimes Skateboards. Despite adult naysayers, Witt took the company to global distribution in its first year; this early success ignited a passion and respect for the power of subcultures. Never content to just ‘know it when he sees it’, Witt has dedicated his career to a focused examination of the wisdom and authenticity inherent in today’s youth, while guiding others on how they might, respectfully, do the same. With over 16 years of experience in youth insights, brand strategy, and marketing activation, he is a renowned cultural marketing strategist and international public speaker. In 2016, he was named a Top Youth Marketer To Follow by Inc. Magazine, and in 2017 made the Forbes list of leading Generation Z experts. In 2018 he co-authored the Gen Z Frequency for Kogan Page, a comprehensive guide to engaging youth culture. He frequently appears in national media as a youth trends expert. A shortlist of past clients include Autodesk, AwesomenessTV, College Board, Cooper Tires, FunnyOrDie, Glaceau Vitamin Water, HBO, Hollister, Partnership for Drug-Free Kids, Procter & Gamble, Qualcomm, and The Walt Disney Company.
Pilgrim Talks: David Poole, VP for CBU Online
Pilgrim Talks: Paul David Walker
Pilgrim Talks: Gustavo Chamorro, Director of the Digital Media Center
Pilgrim Talks: Michael Sawitz, CEO of FastStart.studio
Pilgrim Talks: Glenn Hansen
Pilgrim Talks: Tish Squillaro, CEO of Candor
Pilgrim Talks: Vak Sambath, FastStart.studio
Pilgrim Talks: John Driscoll, Executive Producer PHD Labs
Pilgrim Talks: Debe Fennell, Partner Crowdfunding Live
Pilgrim Talks: Bruce Rossiter and Andreas Ramos
Pilgrim Talks: Scott Miller, CSO of Social123
Pilgrim Talks: Ruth Hedges, Founder and CEO of CrowdfundingRoadmap.com
Pilgrim Talks: Betsy Chasse - Filmmaker
Pilgrim Talks: Howard Leonhardt - Founder and CEO of CalstockExchange.com
Pilgrim Talks: Aggie Kobrin
Pilgrim Talks: Shawn Livermore, Founder and CEO of Ziptask
Pilgrim Talks: Terry Ransom, CEO of Real Practice
Pilgrim Talks: Nick Payzant, CEO Cerna Homecare
Pilgrim Talks: David Pensak, Innovation Guru
Pilgrim Talks: Abbas Mohaddes, CEO of Iteris
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money