Based in Toronto, Ontario and founded by Sarah 11 months ago, More Granola is a hot off the press CPG startup venture that has seen some impressive early growth. With Four Plant based, gluten free and all natural flavours to choose from, More Granola can be found both online and in over 30 retailers across Ontario.
On this episode Sarah generously gives us great insight into some early wins, lessons learned, iterations made and corners turned at More Granola. We discuss Sarah's approach to the development and early investment into her packaging and brand, production process, pricing strategy and so much more in this inspiring startup phase story.
https://moregranola.com/
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
110. An always delicious, always nutritious mantra & supporting the local economy with Merissa Myles - Co-Founder of Tree Island Yogurt
109. Innovating and competing in an established market with Kathryn Kavner - Co-Founder and CEO at Heyday Canning Co.
108. CPG Packaging Design, Brand Identity & The Design Process with Hope Aylen - Founder & Creative Director of Designfulhope
107. Growth strategy, funding, branding and packaging with Kailey Gilchrist - CEO / ”Sauce Boss” of NONA Vegan Foods Ltd.
106. Emotional discipline, management of funds & market research with Brittany Charlton - Founder & CEO @ Ohh! Foods
105. International business, direct trade relationships and geeking out on Kenyan tea with Paul Bain - Founder & Tea Captain at JusTea
104. Manufacturing in house, maintaining your faith & business expansion with Mitch Jacobsen - CEO & Co Founder of Rviita Energy Tea
103. Managing stress, business expansion and island life with Amber Isles - Founder & Owner of RockCoast
102. Shopify, niching down on your idea & packaging development with Thanh Le - Founder & owner of Le Ruhr
101. Circular Economy, tech & entrepreneurship with Cody Irwin | CEO at ShareWares
100. Strategic shifts and focus with Sarah Davies - Founder of More Granola
99. Story time with Irma (Brcanovic) Lafleur - Director of Consumer Experience at truLOCAL
98. Building a social enterprise, grants & the importance of striking a work / life balance with Alia Sunderji - Founder of Luv The Grub
97. CPG & eCommerce business climate strategy session with Neha Charnalia - Founder & CEO of SwitchGrocery
96. Cutting emotional ties, outsourcing production and preparing for investment with Justin Kopetzki - Co Owner & CEO at Justo’s Plant Based Dips
95. The immense value of a strong brand identity with Miki Talebi - founder & CEO at oomé
94. eCommerce strategy, packaging decisions & building a strong co founding partnership with David Downing - Co-Founder & CEO at ChipMonk Baking
93. Scaling and evolving in business and life with Erica Rankin - Founder & CEO of Bro Dough
92. Entrepreneurship and mum life with Christine Yee - Founder and Owner of House of Yee Fine Foods
91. It began with a Facebook post - Nic Simon, Founder & Owner of The Real Patty Co.
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