Based in Toronto, Ontario and founded by Sarah 11 months ago, More Granola is a hot off the press CPG startup venture that has seen some impressive early growth. With Four Plant based, gluten free and all natural flavours to choose from, More Granola can be found both online and in over 30 retailers across Ontario.
On this episode Sarah generously gives us great insight into some early wins, lessons learned, iterations made and corners turned at More Granola. We discuss Sarah's approach to the development and early investment into her packaging and brand, production process, pricing strategy and so much more in this inspiring startup phase story.
https://moregranola.com/
If you have any questions, comments or feedback from today's episode please reach out : hayden@thepackheavypodcast.com
90. Independent BC Cranberry growers Brian & Mandy Dewit from The Bog | Riverside Cranberry Farm.
89. The first 12 months is a ride with Dana VanVeller - Co Owner and Operator of Brightside Foods
88. It’s not success, but failure that creates change with Sheila Didomenicantonio & Brad McNish - owners & operators of Natural Farmworks / Tea’d Greens.
87. The foundation is built, now it’s time to grow with Kyla King - Owner & Operator of Rad Jamz
86. Industry chat & the common thread that binds us all with Andrea Gray-Grant - Founder & CEO at Good to Grow
85. Offset your CPG’s plastic footprint with Geoff King - Director of Thought Leadership at rePurpose Global
84. Evolve or die with David Schneiderman Co Founder & CEO of Two Bears Coffee
83. Food Brokerage, CPG’s and Grocery insights with Jordan James Rogers
82. Diversifying a family legacy onto the retail shelf with Jeff Ball - Founder & CEO of Thrive Provisions
81. What 26 years in the Natural and Organic market can teach you with Ian Walker - Founder & President at Hippie Snacks & Owner of Left Coast Naturals.
80. Jake Karls - Co Founder of Mid-Day Squares | You need to be building relationships and making noise
79. Business, endurance and chocolate with Kristyn Carriere - Co Founder of Seven Summits Snacks
78. Mixing Art with Science | A deep dive into plant based cheese with Karen McAthy - CEO & Co Founder of Lumi Foods (Blue Heron Creamery)
77. Industry Case Study | Business, Health & Psychedelics with Jack Boon - Founder & Owner of Jungle HQ
76. Pre launch strategy & selling with Damien Law - Founder at Effin’ Good Snacks
75. Acquisitions & going public with Connie Marples - Founder of Boosh Food
74. The startup rush with Lauren Bensadoun, Co-Founder of BUZZD Nutrition
73. The explosive growth of Natural & Organic, and what that means for your CPG - LIVE from the CHFA trade show floor with Richard Pollock
72. James Donaldson - CEO at BC Food & Beverage talks common industry challenges, upcoming events, sales and leadership
71. Domestic food supply resilience, supporting local and industry chit chat with Debra Hellbach - Manager at the Centre for Seafood Innovation at VIU
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