Mark McCormick, a retired content strategy and customer experience leader. He joins Kristina on the Content Strategy Podcast where they discuss the importance of content strategy and its evolution over the years. Mark shares his insights on the roles and processes of content strategists and emphasizes the need for content strategists to see themselves as leaders. They also cover the white paper Mark wrote on content strategy and its major sections, as well as discussing content as a strategic asset and advantage and enterprise content strategy.
Episode 9: Jeff Eaton, Lullabot - Content Inventories and Large-Scale Governance
Episode 8: Ahava Leibtag, Aha Media Group - FAQs and Plain Language
Episode 7: Erika Templeton, Code and Theory - Solving Complex Content Problems
Episode 6: Clinton Forry, Weber Shandwick - Content Strategy Then and Now
Episode 5: Karen Kesler and Jonathan Foster, Microsoft - Building Content Teams
Episode 4: Sarah Richards, Content Design London - Content Design
Episode 3: Scott Kubie, Brain Traffic - Content Ecosystems
Episode 2: Gerry McGovern, Customer Carewords - Customer-Centric Experiences
Episode 1: Erika Hall, Mule Design - Conversational Design
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