Balancing Brand and Demand in a Scale-Up Business

2024-04-26

This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom. Tune in to Learn About: Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market. Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively. ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed...

This week's show is entitled, "Balancing Brand and Demand in a Scale-Up Business" and my guest is Chris Bauserman, CMO at Conexiom.

Tune in to Learn About:

Creating Urgency in Marketing: Use strategies analogous to spearfishing and account-based marketing to generate urgency in the market.
Foundations of Alignment: Rethink Ideal Customer Profiles (ICP) and analyze customer data to target high-value segments effectively.
ROI and Decision-making: Understand acquisition costs and customer lifetime value to make informed business decisions aligned with corporate objectives.

Watch the video, listen in below and/or read the transcript below.

Matt interviews the best and brightest minds in sales and Marketing. If you would like to be a guest on Sales Pipeline Radio send an email to Sheena@heinzmarketing.com.

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