123: Apply Sequential Function Release with Rob Ashton

Rob Ashton is the founder and former CEO of Emphasis, a global leader in the professional writing consultancy space, having served some of the biggest tech companies in Silicon Valley and high-ranking government agencies. We discuss how entrepreneurs can release functions in their businesses, critical considerations before hiring your first salesperson, and how to make your words come alive. 

 

Time Stamps

[00:55] Rob's entrepreneurial journey

[02:50] How to make your words come alive

[05:26] Why you need to eliminate adjectives from your writing 

[08:12] What is a Sequential Function Release?

[13:37] Key considerations before hiring your first salesperson 

[16:04] Operations management is a key business driver

[19:47] How Rob stepped down from the CEO role

[22:53] Why the business operator needs to be better than the entrepreneur 

[24:46] Understanding silent influence and invisible medium

[27:49] Parting thoughts 

 

Links and Resources

Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain

Writing-skills.com

The Silent Influence Writing Course

Robashton.com

Rob on Twitter

Rob's LinkedIn