Big Screen Symposium & Script to Screen
TV & Film
A deeper dive into the world of creating online buzz and meeting audiences where they already are. Which social channel is right for your story—and why you don’t have to use them all. Empowering your artists as your social superstars. How to pivot when you find an unexpected audience. Gifs, memes & quirky bits, and how to take Gen Z into account (aka not be cringe).
In this session The Digital Marae, Kenny Williams a Brand and Marketing Strategist talks about creating an online buzz for your project and taking an Iwi approach to building a community. This korero is all about making sure your sh*t is valid on social media
This Podcast is part of The A-Z of Screen Publicity workshop sessions. The two-day workshop was run by Script to Screen in partnership with the Aotearoa Screen Publicists Collective (ASPC) and was held on 7 & 8 May 2021 in Auckland.
Big Screen Symposium 2020: A conversation with Finola Dwyer on the making of Brooklyn
Big Screen Symposium 2020: Case Study with Sam Kelly and Vicky Pope - Savage
Big Screen Symposium 2020: In Conversation with Scott Ryan - Mr In-between
Big Screen Symposium 2020: NZ On Air Address
Big Screen Symposium 2020: Panel Discussion - Indigenising the Workflow
Big Screen Symposium 2020: Writing Masterclass with Sophie Henderson - Thick and Thin Skin
Big Screen Symposium 2020: Masterclass with Arielle Kilker - Storytelling for the docuseries format
Big Screen Symposium 2020: Masterclass with Sebastián Lelio - Filmmaker and Spectator
TAKING YOUR FILM TO AUDIENCES IN A COVID WORLD
Embracing the Meme: Harnessing the power of fans to increase your reach
Don‘t Give up on your Dream Soundtrack
Building a Slate you Believe in
Late Night TALK with Jessica Hobbs
EPK, BTS, OMG: Smart strategies for getting all the materials for all media on set
COFFEE AND PUBLICITY: Getting the best out of an hour with a publicist
PERSONAL BRANDING: Making Authentic Connections with your Own Audience
HELLO WORLD: Getting the Temperature of America as the World Re Opens
EMBRACING THE MEME: The Importance of Engaging with Fans (and how nz productions can be better at it)
MAPPING AOTEAROA’S MEDIA LANDSCAPE IN 2021: Why We Need to Think Outside the Box in Order to Get Cut-Through
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