This is the second installment in a series titled “Better Than Normal – Designing Transformative Experiences,” which will provide tools to help you position your employee and customer experience for relevance in a COVID-19 and post-COVID-19 world.
I have been busier than I’ve ever been before during the pandemic, but in those rare moments of reflection, I have been able to evaluate what brings value and what was simply a habit, and your customers are doing the same.
For example, I used to live in hotels and on planes, but I haven’t struggled with getting my carry-on out of an overhead bin in months, and still business soars. Was all that air travel purposeful?
I am hoping my dry cleaner misses me because I was a loyal visitor when I wasn’t on the road. However, in the last few months, I haven’t had much of a reason to stop by. I’m not saying that planes, hotels, and dry cleaners aren’t important, I am merely suggesting that in this “better than normal” world we’re living in that all of us are given a chance to question decisions that used to seem reflective. It’s Monday, and I am home, I’d better go to the dry cleaner?
Let’s imagine your customers reflecting on the purposefulness of your business in their lives? How much of their purchases are driven by habit? How are you faring?
Ok, those are unpleasant questions, so let’s try something more positive. What might you do to increase the likelihood that customers will see the purposefulness of your offerings?
Put a Bow on It | The Art of Wrapping and Trimming Your Customer Experience
Not All Customers are Jolly but Service Professionals SHOULD BE | 7 Tips for Managing Customer Complaints and Stress This Holiday Season
Winning this Holiday Season | The Art of Selling through Human Experience Creation
Create a Hostile Environment for the Ungrateful
The Formula for Experience Success: Artificial + Human Intelligence
Catching What‘s Right | The Art of Service Storytelling
Convenience over Privacy? Paying Attention to Consumer Trends
Inspiring Growth: Not Demanding It!
Customer Experience Excellence Requires Shared Communication Platforms
Success is a Patient, Team Sport – Experiencing Collaboration The Airbnb Way
The Never-ending Journey to Customer Experience Excellence
Silos Do More than Hold Grain – They Hold Back Customer Experience Growth
How to make EVERY DAY Customer Experience Day
The Benefits of Examination | How Would You Answer these Customer Experience Questions
How’s your growth mindset? The link between mindset and customer experience
Human Experience in A Technological World
Customer Segments or Customer Need States?
Trusting Your People and Superpowering Your Customer Experience
Legendary Brand: What’s Your Story?
Cutting-edge Service Technology Blended with a Human Service Culture
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