This is the second installment in a series titled “Better Than Normal – Designing Transformative Experiences,” which will provide tools to help you position your employee and customer experience for relevance in a COVID-19 and post-COVID-19 world.
I have been busier than I’ve ever been before during the pandemic, but in those rare moments of reflection, I have been able to evaluate what brings value and what was simply a habit, and your customers are doing the same.
For example, I used to live in hotels and on planes, but I haven’t struggled with getting my carry-on out of an overhead bin in months, and still business soars. Was all that air travel purposeful?
I am hoping my dry cleaner misses me because I was a loyal visitor when I wasn’t on the road. However, in the last few months, I haven’t had much of a reason to stop by. I’m not saying that planes, hotels, and dry cleaners aren’t important, I am merely suggesting that in this “better than normal” world we’re living in that all of us are given a chance to question decisions that used to seem reflective. It’s Monday, and I am home, I’d better go to the dry cleaner?
Let’s imagine your customers reflecting on the purposefulness of your business in their lives? How much of their purchases are driven by habit? How are you faring?
Ok, those are unpleasant questions, so let’s try something more positive. What might you do to increase the likelihood that customers will see the purposefulness of your offerings?
Soaring Through Future-Focused | Optimal Customer Visioning
The Agility of Ownership – Lessons from South African Entrepreneurs
Customer Experience Lessons from Informal Townships [South Africa Part 2 of 3]
Customer Experience Lessons from the African Bush
Extending Kindness for Generations to Come
Your Customer is Flawed but So Are YOU | The Gentle Side of Cognitive Bias
It’s Alphabet Soup Time | Drive EQ to Improve CX & ROE
Not All Customer Moments Are Created Equal | Building Memories When It Matters Most
Long ago in a galaxy far, far away... | Small-Town Lessons on Relationship and Business Reputation
The Bar is High – Are you Letting your Products and Technology Down?
When the Customer Experience Goes Awry [Differentiation Through Service Recovery]
For the Love of Mike (and all the others you serve) – Close the Loop!
Rolling through the Highs and Lows | Where will your Customers Land?
5 Things Not To Do in Your Journey to Customer Experience Excellence
Your Customer Journey Map is Probably Not Enough
No Collusion, No Obstruction, No Hoax – Just Vital Info on How to Write a Compelling Story Hook
Sharing your brand stories differently
Do not Forget to Sprinkle Emotion on Top of Branded Storytelling
Say Yes to a Dress | Developing Characters in Branded Storytelling
It Takes a Brand to Deliver a Branded Customer Experience – What are they saying about you?
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