This is the second installment in a series titled “Better Than Normal – Designing Transformative Experiences,” which will provide tools to help you position your employee and customer experience for relevance in a COVID-19 and post-COVID-19 world.
I have been busier than I’ve ever been before during the pandemic, but in those rare moments of reflection, I have been able to evaluate what brings value and what was simply a habit, and your customers are doing the same.
For example, I used to live in hotels and on planes, but I haven’t struggled with getting my carry-on out of an overhead bin in months, and still business soars. Was all that air travel purposeful?
I am hoping my dry cleaner misses me because I was a loyal visitor when I wasn’t on the road. However, in the last few months, I haven’t had much of a reason to stop by. I’m not saying that planes, hotels, and dry cleaners aren’t important, I am merely suggesting that in this “better than normal” world we’re living in that all of us are given a chance to question decisions that used to seem reflective. It’s Monday, and I am home, I’d better go to the dry cleaner?
Let’s imagine your customers reflecting on the purposefulness of your business in their lives? How much of their purchases are driven by habit? How are you faring?
Ok, those are unpleasant questions, so let’s try something more positive. What might you do to increase the likelihood that customers will see the purposefulness of your offerings?
Why Customers Leave: 5 Things To Ensure They Stay & Tell Friends
Thankful Leadership - Why & How to Develop a Grateful Culture
Integrating AI & Human Service Across the Customer Journey - How to Win Repeat Business
Balancing Human-Powered & Technology-aided Tools to Create Customer Loyalty & Referrals
Unlocking the Power of Customer Shadowing: A Must-Have Tool for Business Leaders
Porter’s Five Forces and the Power of Customer Loyalty
How to Wow - Simple Acts That Make A Difference
Emotional Economics: Crafting Deeper Connections with Those You Serve
A Guide to Memorable Customer Experiences: Forget Heroism - Focus on Thoughtful Collaboration
When It Comes To Customers, No Bad News Can Be Terrible News
Your Customer Is Satisfied - Are They a Coupon Away from Leaving?
Emotional & Cultural Value: Lessons from Inca Cola & Starbucks
Keeping Brand Promises - Delivering Experiences that Drive Referrals
The Art of ”Otherness”: How Authentic Leadership Wins the Customer & Employee Vote
Excellence in Operations: The Not-So-Secret Recipe for Repeat Business & Referrals
Unleashing the Power of Customer-Centric Innovation
The Power of Metrics: Knowing Beyond Subjectivity
Utilizing Neuromarketing to Enhance Customer Experiences: A Look into Martin Lindstrom’s Buyology
Why You Must Overcome Continuous Partial Attention & How to Do It!
The Art of Storytelling: A Powerful Catalyst in Customer Engagement
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