This is the second installment in a series titled “Better Than Normal – Designing Transformative Experiences,” which will provide tools to help you position your employee and customer experience for relevance in a COVID-19 and post-COVID-19 world.
I have been busier than I’ve ever been before during the pandemic, but in those rare moments of reflection, I have been able to evaluate what brings value and what was simply a habit, and your customers are doing the same.
For example, I used to live in hotels and on planes, but I haven’t struggled with getting my carry-on out of an overhead bin in months, and still business soars. Was all that air travel purposeful?
I am hoping my dry cleaner misses me because I was a loyal visitor when I wasn’t on the road. However, in the last few months, I haven’t had much of a reason to stop by. I’m not saying that planes, hotels, and dry cleaners aren’t important, I am merely suggesting that in this “better than normal” world we’re living in that all of us are given a chance to question decisions that used to seem reflective. It’s Monday, and I am home, I’d better go to the dry cleaner?
Let’s imagine your customers reflecting on the purposefulness of your business in their lives? How much of their purchases are driven by habit? How are you faring?
Ok, those are unpleasant questions, so let’s try something more positive. What might you do to increase the likelihood that customers will see the purposefulness of your offerings?
PODCAST: Make Customer Breakdowns into Breakthroughs - How to Embrace Service Shortcomings
PODCAST: Choose your Attitude, It’s Showtime - How to Actually Care for Every Customer
PODCAST: How to Actually Show Gratitude - The Lost Art of Appreciation
PODCAST: Why Send Customers Away - The Art of Building Trust and Loyalty
PODCAST: How to Crush Signature Moments - The Art of Subtly Delighting Customers
PODCAST: How to Design Wow - An Approach to Satisfy and Delight
PODCAST: Playing to Win: How to Think & Act Like Zappos
PODCAST: Being the Ritz Carlton of Your Industry: How to Deliver Delight
PODCAST: Are You Catching the Big Fish? Colorful Ways to Delight Every Customer
PODCAST: One of the Most Asked Questions: How Customer Experience Leaders Really Win
PODCAST: Behavior vs. Score - How to Track What Actually Matters
PODCAST: There’s More to Service - 5 Ways to Help and Care
PODCAST: Customer Psychology - How to Enhance Experiences and Boost Sales
PODCAST: Do You Want People to Repurchase? Become a Confidence Building Business
PODCAST: Ten Ways to Keep Employees - Fundamentals for Robust Engagement
PODCAST: Know Your Customers - How to Seize Opportunities and Engage Loyalty
PODCAST: How to Actually Win Customers - Move Astonishingly and Brazenly Fast
PODCAST - Cut the Clutter: How to Create Customer Delight By Making Less More
PODCAST - Do You Want More Business Success? Here Are 6 Steps for Sparking Customer Value
PODCAST: Winning the Customer Experience - How to Drive Customer Loyalty and Referrals
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