Sometimes, to affect real change, it comes down to starting over and building anew. Ali Kriegsman understands this idea in more ways than one.
As an inherently curious and creative person, Ali has been building a life and career that encompasses her varied interests, ranging from writing to music to community-building. These passions eventually culminated in her role as the co-founder and COO of Bulletin—a curated wholesale marketplace with a mission to democratize retail for brands and optimize retail for stores.
Like Ali’s journey, Bulletin’s path is also one that is built on evolution. But despite its many iterations, storytelling remains a constant for Bulletin and has provided a foundation for the business to endure with each of its exciting chapters. In fact, Ali recently chronicled this and more in her forthcoming book, How to Build a God-Damn Empire. This dual memoir-meets-guidebook outlines Ali’s experiences and features varying perspectives on the realities of modern entrepreneurship.
In this interview, Ali shared more about her relationship with storytelling, her observations as a B2B founder, and what she’s learned about establishing boundaries both online and offline. This episode also opens with a story contributed by Alexandra Fine.
Meredith Westgate — ”Being a writer can often be empathy overload.”
Larissa Pham — ”I think everyone woke up to just how impossible it is to survive.”
Jen Spyra — ”How much doubt attends every stage of your writing?”
Melissa Febos and Forsyth Harmon — ”Writing is the very solitary room where I practice articulating things that feel unspeakable.”
Jen Batchelor — ”I take it very seriously when a word gets hijacked out of our vocabulary.”
Suzanne Koven — ”Literature opens the conversation.”
Courtney Marie Andrews — ”Poetry is asking you to get beneath the surface.”
Lesley Thornton — ”My self-care is preparation for community care.”
Dina Nur Satti — ”Art is really asking people to listen to the process.”
Jessica Manning — ”Your vision for your future changes.”
Zak Williams — ”You need to be engaged with your environment and the people around you.”
Deja Foxx — ”We should be making statements about who we are.”
Becky Cooper — ”What is the story that I should be the one to write?”
Nicole Caputo — ”I really see design as a lifestyle.”
Elizabeth Walton Egan — ”Where speed can hurt is when you are out of control.”
Mélanie Masarin — ”You never remember the time you spent on the internet.”
Lindsay Adams — ”Slow storytelling means giving yourself the grace and the space to evolve.”
Orion Carloto — ”Slowing down is the most beautiful thing you can do for yourself.”
Makenna Goodman — ”I do think that we want to escape, but I don’t think we want to flee.”
Taylor Sterling — ”I want to be more empathetic to how I can help versus how people can help me.”
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