89. What Is Your Mission?

Could you explain what you do to a 5th grader? Would they “get it?” Or would their eyes glaze over? Stop boring your prospect to death. It killing your business. Also, stop saying that what you do is too complicated. It is your job to make what you do simple for the client, even if it’s not. It is definitely not their job. I break down how to make a mission statement that could be used as a on liner. If you want people to get it, you need to get it Links https://storybrand.com Book: Winning the story wars