As content choices increasingly flood the landscape, Spectrum Originals places a few bets on bringing a new type of value proposition to fickle viewers. On this episode of Thinking Out Loud, Host, Vicki Lins sits down with Katherine Pope, Head of Spectrum Originals to explore the strategy for building customer value through a robust library of premium content in an ad-free, VOD portal. Quality, exclusivity and convenience are a few of the drivers Pope recognizes as levers to keep up with …
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Special Episode: Managing Connectivity In A Touchless World
Jonny Keeling: In Chaotic Times, Come Back to Earth
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Dan Fienberg, Chief TV Critic, The Hollywood Reporter
Jennifer Koester: How brands are using advertising to complement the viewing experience
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