What is the metaverse? How will the metaverse impact the interior design industry? Is designing a virtual world the future of architecture and design as we know it? Tom Puukko joins Darla in this episode of Wingnut Social to have a conversation about virtual architecture and design. Don’t miss this futuristic conversation!
Tom is a British entrepreneur who's been working in digital innovation since 1998. He founded interiors brand Feathr.com, a marketplace where artists monetize their artworks as wallpapers and fabrics. Most recently, he's created Metaverse Interior Design, the world's first interior design marketplace for the metaverse.
What You’ll Hear On This Episode of Wingnut SocialThe metaverse consists of 3D worlds where you can interact and live a digital life. You can choose a life that’s richer, more engaging, and more entertaining than a 2D platform. You can do almost all things that you can in the real world—gamble at casinos, dance at nightclubs, visit an art gallery, build a home, etc.
Currently, you’re able to experience the metaverse through some sort of headset. We currently have proto-metaverses—the early inklings of what’s to come. If you’re in the US, you may have access to Meta’s Horizon Worlds or Decentraland. But these worlds still lack functionality and the renderings are underwhelming. But the seeds of what will come have been planted.
So how is the metaverse applicable to interior designers and architects?
Metaverse interior design: the impact on the interior design industryDigital technology has allowed architects and interior designers to connect with customers and market themselves transactionally. But the metaverse will open up a whole new world. The metaverse is currently being built but the people building it are coders. They don’t understand how spaces and subjects interact. They don’t understand how proportions can change a building. They don’t have the knowledge architects and interior designers are trained with. Because of this, the current experience in a metaverse feels like a gimmick.
Architects and designers should be the people designing and creating the spaces. Doing so will create a whole new revenue stream. There’s no limitation of the potential volume that can be put into the space. You can sell multiple versions of different models. Designers become content creators. You can sell spaces to hundreds of thousands of people. Tom’s community—Metaverse Interior Design—will be the destination to source interior design and architect services and products.
The necessary skills to succeed in the metaverseLuckily, metaverse interior design doesn’t necessarily rely on coding. But designers do need to have an advanced understanding of how 3D models work. If you are competent with 3D modeling and own space in a metaverse, you can move a 3D model from a computer to the metaverse. The challenge in moving between the real world and metaverse design is understanding the technical limitations of space.
Each “world” has its own set of technical specifications. Tom points out that it all boils down to low poly count (polycount is the total number of polygons found in a three-dimensional model). 3D models in the real world have a high polycount. Currently, everything in the metaverse must be simplified to a lower polycount. So you have to learn how to take a 3D model and simplify it.
Just as in real-world design, you must understand the creative vision of the client and make their vision a reality in the space you have to work with. The limitations of the real world—building codes, fire regulations, gravity, etc.—can go out the window in the metaverse. People will buy creative and conceptual ideas that can't exist in the real world. Design in the metaverse is both artwork and architecture.
Is this the design of the future? Where should designers and architects get started? Learn why you should become an early adopter of metaverse interior design in this episode!
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How Lisa Gilmore Built a Multi-Million-Dollar Interior Design Firm - Episode 275
Why Interior Designers Need Ongoing SEO to Remain Competitive - Episode 274
Perfecting Your Interior Design Niche - Episode 273
The Secret to Getting Your Interior Design Work Published - Episode 272
How to Start an Online Coaching Business - Episode 271
Sell the Way You Buy with David Priemer - Episode 270
Interior Design as a Second Career - Episode 269
Break Out of Your Comfort Zone for Success - Episode 268
How to Drive the RIGHT Traffic to Your Interior Design Website - 267
Building Your Interior Design Team with Shelli Warren
Profit First for Interior Designers - Episode 265
5 Signs It’s Time to Revamp Your Interior Design Website - Episode 264
How to ’Shock and Awe’ Potential Interior Design Clients - Episode 263
How to Leverage Amazon to Grow Your Interior Design Business - Episode 262
Be Irreplaceable: How You Attract Luxury Design Clients - Episode 261
How Designers Become THE Source for Luxury Flooring - Episode 260
Does Your Interior Design Logo Reflect Your Brand Identity? - Episode 259
Delegate to Scale Your Interior Design Firm Fast - Episode 258
Video Storytelling as a Marketing Strategy for Interior Designers - Episode 257
4 Google Ads Tips for Interior Designers - Episode 256
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