DMOU: Destination Marketing Organization University
Business:Management & Marketing
DMOs often talk about making their destinations “Visitor Ready,” but what about those prospective visitors that are unable to experience our communities due to sensory or developmental issues? On this edition of DMOU, the Greater Lansing MI’s Julie Pingston walks us through how a sensory-friendly theatrical performance of “The Lion King” led to a complete re-thinking of how the Organization would reach out to this previously under-served market. And, you’ll learn how they have engaged over 850 individuals in the community to be trained to assist these individuals.
101: Destinations International Advocacy Summit: The Go-To Rebuttal
100: Catherine Callary: Nothing About Us, Without Us
99: Al Hutchinson: What’s Next for Destinations International
Andreas Weissenborn: The Destinations International Foundation Challenge
Pam Seidl: How a Small Town Won a World Championship
Greg Edwards: Getting on Everyone’s Top Ten List
Sonya Bradley: Building a DEI-focused DMO
Live in Toronto: The New Gigs in Destination Leadership
Anthony Everett: Transitioning a DMO to a Social Enterprise
Tavis Hall: Breaking Convention
Kari Westlund: Managing a Destination’s Biggest Year Ever
Don Cason & Eric Woolridge: Designing a Magnetic Tourism Master Plan
David Gilbert: A DMO Taking Point on Talent Acquisition
Brett Oetting: Innovation in the Eye of a Pandemic
Nicole Hankton: A Different Way of Looking at Sales and Mentorship
Gregg Mervis: Designing a DMO-Convention Center Combo That Works
Greg DeShields: The Opportunity Within Tourism Diversity Matters
Arica Sears: A DMO Addressing Climate Change
Jayne DeLuce: Viewing the DMO’s Role Through New Eyes
Virginia Haley: A DMO-EDO Workforce Acquisition Collaboration
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