Instagram is launching yet another brand new feature: Instagram Guides. Instagram guides will live on your profile nestled between your posts, IGTV, and mentions. So what are Instagram Guides? How is the feature being used right now? Will it be useful for designers in the future? Listen to this Monday Marketing Minisode to find out!
What You’ll Hear On This Episode of Wingnut SocialInstagram launched its newest feature that will initially focus on mental health and well-being. At this time Guides are only available for specific creators that Instagram has teamed up with to produce wellness-inspired content. To see a few examples head to the profiles of @heads_together and @Klicksafe on Instagram (mobile). Click on the little ‘open book’ icon to see their curated feeds.
Currently, these creators will feature scrollable curated content regarding managing anxiety and depression, well-being, and staying healthy amidst the Coronavirus pandemic. It’s quite similar to Pinterest—but the content lives on Instagram. It’s a sneaky way for them to keep traffic in their app while also providing immense value to users.
They even announced it will be available in the ‘explore tab’ soon!
How a designer can benefit from Instagram GuidesAccording to Instagram, Guides will be available to “creators, public figures, organizations, and publishers.” As a business owner, designers WILL be able to use and leverage Instagram Guides. So what could that look like?
Darla and Natalie recommend curating specific content such as a short blog post or infographic. It can be regular text OR a video. You could feature the latest trends or a completed project. Highlight your blog with a snippet of a post. You could even feature collections from your favorite designers—and maybe even land a sponsorship deal in the process.
Using Instagram Guides can position YOU as an influencer in your space. It will be on the explore page soon, which means it can expand your reach and lead to more active followers.
Darla identified ONE caveat to Instagram Guides. What is it? Listen to the minisode to find out!
Connect With Darla & Wingnut SocialSubscribe to The Wingnut Social Podcast on iTunes, Google Podcasts, or TuneIn
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4 Google Ads Tips for Interior Designers - Episode 256
Grow Your Interior Design Team The Smart Way - Episode 255
Metaverse Interior Design: The Future of the Design Industry with Tom Puukko - Episode 254
No Interior Design Degree? KD Reid Shares His Take - Episode 253
Attract Affluent Clients Doing What You LOVE with Melissa Galt - Episode 252
It’s Time to Tackle Renovation Projects with Renée Biery - Episode 251
Stacey Martin’s Formula for Rockstar Interior Design Presentations - Episode 250
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Is a CoWorking Workspace Right For Your Design Firm? with Mara Hauser - Episode 247
How To Develop Your Working Knowledge As A Designer, with Andrea Hysmith - Episode 246
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REPLAY: Up-Level Your Social Media Marketing with Pinterest [Kate Ahl] - Episode 242
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