Branding / Iconography part A / 4:30

2023-07-19

We’re talking Branding, the way the writer reaches the reader. In the last episode, we explored the Crucial 1st Impression, built with three glances. 1st, Capture the story in words. 2nd, Match those words with images through iconography. 3rd, Use clever titling and cover copy to close the deal. Finding those three words was our first job, and we have two keys: 1] using contrast or juxtaposition and 2] narrowing to a niche market. In this episode, we focus on the second glance and clever i...

We’re talking Branding, the way the writer reaches the reader.

In the last episode, we explored the Crucial 1st Impression, built with three glances.

1st, Capture the story in words.
2nd, Match those words with images through iconography.
3rd, Use clever titling and cover copy to close the deal.

Finding those three words was our first job, and we have two keys: 1] using contrast or juxtaposition and 2] narrowing to a niche market.

In this episode, we focus on the second glance and clever iconography, with Keys 3 and 4.

TIMINGS

00:00 Start
00:39 Intro
01:28 Glance II: Clever Iconography
04:40 Key 3 and Ellis Peters / Cadfael series
05:57 Key 3 and Tony Hillerman / Leaphorn & Chee series
09:46 Key 4 and Elizabeth Peters / Amelia Peabody series
13:23 Understanding the Story
16:05 Last Word
16:32 Closing

Total Time :: 17:32

A Video Trailer showing Branding in Action: https://youtu.be/uthI5gEWic8

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https://www.amazon.com/dp/B07YL8GBM1

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Thanks for listening to The Write Focus. We focus on productivity, process, craft, and tools. Our podcast is for newbies who want to become writing pros and veterans who are returning to writing after years away.

Our current focus is Branding: the Way Writers will Reach the Readers.

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