Are you ready to CRUSH kickstarter? If you’re like me, you probably think of crowdfunding as a way to launch your product, using it to raise the money needed to fund the startup. Well, we might be all wrong. Peak Design did it differently, and they are killing it on Kickstarter, having raised more than $16 million across seven projects in as many years. So, what is founder Peter Dering’s secret? Getting the product ready to ship before launching the campaign, then use the campaign to build buzz and sales. Counterintuitive? Yes, and that’s only the beginning. We discuss his crazy early bird pricing concept that drives massive sales, plus margins, shipping, logistics, customer service, how to make a great video, and so much more. If you’re considering using Kickstarter, IndieGoGo or any other crowdfunding system to launch your product, you absolutely MUST listen to this episode. Please welcome, Peter Dering!
For full show notes, links and images, check out this show's post at TheBuildCycle.com/Podcast
Be sure to subscribe on iTunes, Stitcher, Google Play, Overcast FM, or wherever you listen to podcasts and leave a review and rating! And let me know who you'd like to hear interviewed...just message me on Facebook, Twitter or Instagram.
Ep #035 - Polartec CEO on Management & Leadership
Ep #034 - Content Strategy Tips w/ Blogs for Brands' Yoon Kim
Ep #033 - How to Use Aspirational Marketing w/ Tenkara USA founder Daniel Galhardo
Ep #032 - How to Build a Mail Order Business w/ JensonUSA's Mike Cachat
Ep #031 - SEO Masterclass with Ezoic's Tyler Bishop
Ep #030 - Live Dangerously & Win at Life w/ The Amazing Race host Phil Keoghan
Ep #029 - Bouncing Back from Failure w/ Floyd's of Leadville founder Floyd Landis
Ep #028 - How to Outpace the Competition w/ BOA founder Gary Hammerslag
Ep #027 - How to Choose the Right Customers w/ Mystery Ranch founder Dana Gleason
Ep #026 - Move Fast & Do Amazing Things w/ Outside Van Founder Erik Ekman
Ep #025 - How to Create a Profitable Business w/ Framebuilding Legend Carl Strong
Ep #024 - Live the Dream on Someone Else's Dime w/ Boulder Denim's Brad & Taz
Ep #023 - How to Build a Global Brand w/ Specialized Bicycles founder Mike Sinyard
Ep #022 - Create a Social Platform for Massive Growth w/ Strava co-founder Mark Gainey
Ep #021 - Use Pop Culture to Build a Business w/ Wolfpack Ninja Tour's Noah Kaufman
Ep #020 - Leadership, Revenue & Management Strategies w/ Earth Trek's Chris Warner
Ep #019 - How to Build a Media Empire w/ GearJunkie.com founder Stephen Regenold
Ep #018 - Get the Startup Mentality w/ Tepui Tents founder Evan Currid
Ep #017 - How to Grow by Building Better Partnerships w/ Competitor founder Bob Babbitt
Ep #016 - How to Launch from your Dorm Room w/ Pure Cycles' Michael Fishman
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
Making Bank
Organic Marketing Simplified: Podcasting strategy and SEO marketing to make money podcasting with podcasting marketing
THE GO BIZ GUY
The Prof G Pod with Scott Galloway
People Magic: How to Build a $1M Community