In this episode of the PRovoke Media podcast, editors Arun Sudhaman and Maja Pawinska Sims have a lively discussion about the merger of BCW and Hill & Knowlton to create the world's biggest PR firm, Burson. The conversation covers bringing the legacy name back to the industry, the talent implications of the merger, whether we'll see more consolidation across other networks, and the potential impact of AI on business decisions within big agencies. The duo also catch up on the recent World Economic Forum in Davos, and the apparent retreat of corporate activism in the wake of geopolitical and social tensions.
Tier One On Leveraging Trendspotting To Elevate Brands
How Brands Can Build Consumer Love In A Cost-Of-Living Crisis
The Future Of Cognitive AI And Its Role In Protecting Brands
Maureen Lippe On Radical Reinvention
Prioritizing Employee Wellness Is Good Business
The power of strategic comms for social impact
Cannes Series: 2023 Festival Retrospective
The Gap Between Journalists’ & Consumers’ Views Of The Media
Andrew Bloch on clients, new business and agency M&A
African Tech & EMEA Tech Agency Of The Year
Intrepid Travel’s Comms Head On Sustainable Travel
PRovoke editors: Cannes review, market update & more
Cannes Series: Backing Values With Data
Cannes Series: Every Lion Is A Cannes Lion
Influence 100: Corporate Activism With Torod Neptune And Liz Micci
Larry Weber On The Evolution Of Tech PR
Cannes Series: The Case Against Creative Supremacy
Natalie Boden On Latina Moms’ Challenges & Opportunities
Taking Action While Navigating Public Opinion And Political Rhetoric
Courageous Creativity As The Foundation Of Transformation
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